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  • "We are not chasing trends, we are not trying to be cool, we are just trying to be ourselves."My dear friend Erika Ferszt, Luxottica Group's Global Advertising, Media & Digital Director, spent some time with me in Cannes to talk about how she maintains the integrity and authenticity of Ray Ban, arguably one of the most iconic and popular brands.Through experimental marketing, Ray Ban Sale taking risks, and working closely with her team and agency partner, Erika works to keep Ray Ban relevant and innovative, not by chasing other brands or trends but by looking internally and trusting her gut.Watch and she takes Cheap Ray Bans me through it all in this latest Shingerview from Cannes.
    French first lady Carla Bruni-Sarkozy has admitted being "instinctively Left wing" and having a problem with "conservatives" despite her husband's Right wing politics, in a frank newspaper Ray Ban Wayfarer Sunglasses interview. The Italian model turned singer expressed relief that Nicolas Sarkozy had toned down his "bling-bling" love of chunky watches and Ray-Ban sunglasses in favour of her "more austere tastes".She also said she organised dinners with artists Ray Ban Outlet to "cultivate" her husband, a television addict whose musical tastes stop at Elvis Presley and his French equivalent, Johnny Hallyday."Perhaps I can help him to enable him to better communicate on the things that he loves, to give Ray Ban Sunglasses Outlet more room to culture," she said.The 40-year-old said she was aware that her own record label wanted to put a sticker on her album cover reading "You can like Carla Bruni without liking her husband" - apparently to Ray Bans On Sale distance the artist from her husband."I can understand why they wanted to cut the grass from under the feet of this confusion," she told Left-wing daily newspaper Liberation in a lengthy interview.
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